Creative Communication Campaign:
Brand Zine Design, Styling, and Photography
A collaboration with agnès b.
2020, Istituto Marangoni
This campaign is a celebration of the agnès b. ‘s snap cardigans – a garment so utterly simple, it’s flattering on anyone and everyone; a garment that embraces you for you.
︎ Brand Zine Digital Full Version
Creative Communication Campaign:
Still Life Shoot
Pairing vibrant cardigans with various branded objects, flowers, fruits, and candies, this collection showcases a rich tapestry of colours. It is a playful and artful presentation that reflects agnès b .’s commitment to art and design. A selection of thoughtfully chosen props from distinguished brands is seamlessly integrated, adding depth and character to the composition. Special thanks to Monologue London.
Prop Brands: Atipico | HAY | Normann | Studio Arhoj | Umzikim & Partners
Creative Communication Campaign:
Fashion Film
This film is a celebration of expression, individuality and of people who dare to wear something that is a strong reflection of them.
Each character’s outfit is way more than a trend or a way to fit in or stand out. Their clothes are little windows into their inner lives. They are wearing what they wear because they’re comfortable in it. It represents them, expresses them, liberates them and defines them.
Vogue Editorial Photoshoot
Fendi Baguette
2022, Vogue Taiwan
To celebrate the 25th anniversary of the Fendi Baguette, we crafted a unique editorial photoshoot for Fendi. Dominated by silver and white hues, this project used metallic party balloons and silver mirror balls to evoke a chic, retro party vibe, perfectly blending the brand’s classic allure with its unapologetically bold spirit. This series was also honored to be featured on Fendi’s official instagram: Fendi Baguette shows its colours in a Vogue Taiwan editorial.
Vogue Editorial Photoshoot
Moncler 520 Collection
2022, Vogue Taiwan
This photoshoot highlights Moncler’s 520 Collection, set against a vividly colourful bouldering gym. The use of space captures diverse perspectives, with bold neon accents echoing the collection’s vibrant palette.
Vogue Editorial Photoshoot
Dior Beauty
2022, Vogue Taiwan
For the photoshoot of the limited edition Dior Addict Case by Dior Beauty, lipstick cases of various styles and materials are paired with backgrounds and props of different textures and colours. Each lipstick case is highlighted with unique lighting tones, enhancing its distinct material and personality, creating a visually striking narrative.
Vogue Editorial Photoshoot
Zhubei Far Eastern Department Store
2022, Vogue Taiwan
This project is designed for the special visual planning and shooting of the Far Eastern Department Store in Zhubei, delicately showcase the featured brands and items. Inspired by "Zhu," which means "Bamboo" in English, it integrates the rich history and Hakka culture of Zhubei city. The project features handcrafted woven items from Taiwanese artisan brand Kamaro’an as key props, embodying the cultural essence of Zhubei through exquisite tribal craftsmanship. It unfolds like a visual art feast, seamlessly blending the beauty of handicrafts with fashion, creating a unique visual spectacle.
Vogue Editorial Photoshoot
Chanel Beauty
2023, Vogue Taiwan
This series was shot for Chanel Sublimage, aiming to capture the ultimate skincare moments during a hotel getaway. Unique hotel corners were selected as shooting locations, with soft, warm yellow lighting adding a touch of luxury, creating an atmosphere of elegance and relaxation.
Vogue Editorial Photoshoot
GAP
2021, Vogue Taiwan
Gap's couple daily wear photography project revolves around the concept of couples' everyday life, aiming to showcase an authentic and romantic style. Set in Taipei's uniquely charming Minsheng Community, the project features carefully chosen dating scenes such as enjoying leisurely afternoon tea at a café, a relaxed walk at the court, and sharing everyday moments at the laundry. Each outfit is meticulously styled according to the setting, ensuring the clothing's style and color harmony for a naturally flowing aesthetic.
Vogue Editorial Photoshoot
Sabon
2021, Vogue Taiwan
This project was specifically undertaken for the visual shoot of Sabon's popular fragrance, "Citrus Blossom." The citrus blossom, which originates from the white petals of the bitter orange, is primarily sourced from countries along the Mediterranean coast. The overall visual incorporates elements such as sunlight, citrus blossoms, and bamboo weaving to create a rich Mediterranean ambiance. Through tangible visual expression, it captures the elegance and delicate scent of citrus blossoms.
