Taipei Fashion Week x Vogue FNO
Gift Box Design

Vogue Taiwan

2021

The design of this fashion week's gift box takes inspiration from "air travel." The exterior features a minimalistic depiction of layered clouds, complemented by a slogan in standard typography, "Hello, you will need these cool things." Unboxing reveals a vibrant "Fashion Free Zone," evoking an ethereal journey. Stickers create a "faux travel" luggage seal, complete with show information and a space for writing the recipient's name, enhancing the travel theme.

Illustrator: Daily Art

HYDY x Vogue Picnic
Vacuum Insulated Water Bottle Design

Vogue Taiwan

2023

"If Botticelli were alive today, he’d be working for Vogue." In the 18th and 19th centuries, picnicking became a trend across Europe. This was inspired by the picnic scenes found in paintings by French Impressionist artists like Monet and Seurat. The elements in these paintings have been transformed into fresh and simplistic painted prints. Food writer Laurie Colwin once wrote, "A picnic can be anything.” Whether it's in the Forest of Fontainebleau, a park on a small island, or your own garden, we travel through the different picnic scenes depicted by these artists.

Tea Packaging Design
& Visual Direction

Guan Yun Aged Tea

2023

This project involved a complete rebranding and packaging design for Taiwan’s aged tea brand, Guan Yun. The gift box is crafted using premium German Matthias paper, featuring the classic colors of tea green and reddish-brown. The paper has a warm, thick, and delicate texture, perfectly complementing the rich and smooth taste of aged tea. On the side of the gift box, auxiliary graphics symbolize Antique, Taste, and Notes from top to bottom. Brand and product information are cleverly arranged in the box's small corners, combined with exquisite embossing, silver, and gold stamping processes. These details reveal the meticulous craftsmanship, mirroring the experience of savoring aged tea, where a simple yet surprising array of flavors gradually unfolds.