Rebranding Project

Aquascutum

September, 2020

This project delves into the esteemed British heritage label, Aquascutum, by analysing its brand history, strategies, and challenges. It explores the current market landscape along with emerging customer trends, culminating in the creation of an innovative rebranding strategy for the brand.



︎ Click here to open the PDF file

04

Communication & Promotional Strategy:

BVLGARI: The New Home Collections

December, 2019

The project introduces an innovative, forward-thinking communication strategy for BVLGARI, underpinned by comprehensive secondary and primary research. This robust foundation establishes the rationale, strategy, and recommendations, ensuring a well-supported proposal.

Social Media Cotent Creation

Jil Sander

2025

Social media content creation for Jil Sander's Selfridges account on Xiaohongshu, aimed at promoting Valentine's Day. The campaign features a curated selection of the brand's products as a Valentine's Day gift guide, presented with a magazine-style layout.

Branding & Visual Identity Design

Chenin Online Select Shop

2016

This collection encompasses the visual design, social media materials, peripheral designs, and product photography execution for the self-created brand, Chenin.