Creative Communication Campaign:
Brand Zine Design, Styling, and Photography
A collaboration with agnès b.
2020, Istituto Marangoni
This campaign is a celebration of the agnès b. ‘s snap cardigans – a garment so utterly simple, it’s flattering on anyone and everyone; a garment that embraces you for you.
︎ Brand Zine Digital Full Version
Creative Communication Campaign:
Still Life Shoot
Pairing vibrant cardigans with various branded objects, flowers, fruits, and candies, this collection showcases a rich tapestry of colours. It is a playful and artful presentation that reflects agnès b .’s commitment to art and design. A selection of thoughtfully chosen props from distinguished brands is seamlessly integrated, adding depth and character to the composition. Special thanks to Monologue London.
Prop Brands: Atipico | HAY | Normann | Studio Arhoj | Umzikim & Partners
Creative Communication Campaign:
Fashion Film
This film is a celebration of expression, individuality and of people who dare to wear something that is a strong reflection of them.
Each character’s outfit is way more than a trend or a way to fit in or stand out. Their clothes are little windows into their inner lives. They are wearing what they wear because they’re comfortable in it. It represents them, expresses them, liberates them and defines them.
Vogue Editorial Photoshoot
Fendi Baguette
2022, Vogue Taiwan
To celebrate the 25th anniversary of the Fendi Baguette, we crafted a unique editorial photoshoot for Fendi. Dominated by silver and white hues, this project used metallic party balloons and silver mirror balls to evoke a chic, retro party vibe, perfectly blending the brand’s classic allure with its unapologetically bold spirit. This series was also honored to be featured on Fendi’s official instagram: Fendi Baguette shows its colours in a Vogue Taiwan editorial.
Vogue Editorial Photoshoot
Moncler 520 Collection
2022, Vogue Taiwan
This photoshoot highlights Moncler’s 520 Collection, set against a vividly colourful bouldering gym. The use of space captures diverse perspectives, with bold neon accents echoing the collection’s vibrant palette.
Vogue Editorial Photoshoot
Dior Beauty
2022, Vogue Taiwan
For the photoshoot of the limited edition Dior Addict Case by Dior Beauty, lipstick cases of various styles and materials are paired with backgrounds and props of different textures and colours. Each lipstick case is highlighted with unique lighting tones, enhancing its distinct material and personality, creating a visually striking narrative.
Vogue Editorial Photoshoot
Zhubei Far Eastern Department Store
2022, Vogue Taiwan
This project is designed for the special visual planning and shooting of the Far Eastern Department Store in Zhubei, delicately showcase the featured brands and items. Inspired by "Zhu," which means "Bamboo" in English, it integrates the rich history and Hakka culture of Zhubei city. The project features handcrafted woven items from Taiwanese artisan brand Kamaro’an as key props, embodying the cultural essence of Zhubei through exquisite tribal craftsmanship. It unfolds like a visual art feast, seamlessly blending the beauty of handicrafts with fashion, creating a unique visual spectacle.
Vogue Editorial Photoshoot
Chanel Beauty
2023, Vogue Taiwan
This series was shot for Chanel Sublimage, aiming to capture the ultimate skincare moments during a hotel getaway. Unique hotel corners were selected as shooting locations, with soft, warm yellow lighting adding a touch of luxury, creating an atmosphere of elegance and relaxation.
Vogue Editorial Photoshoot
GAP
2021, Vogue Taiwan
Gap's couple daily wear photography project revolves around the concept of couples' everyday life, aiming to showcase an authentic and romantic style. Set in Taipei's uniquely charming Minsheng Community, the project features carefully chosen dating scenes such as enjoying leisurely afternoon tea at a café, a relaxed walk at the court, and sharing everyday moments at the laundry. Each outfit is meticulously styled according to the setting, ensuring the clothing's style and color harmony for a naturally flowing aesthetic.
Vogue Editorial Photoshoot
Sabon
2021, Vogue Taiwan
This project was specifically undertaken for the visual shoot of Sabon's popular fragrance, "Citrus Blossom." The citrus blossom, which originates from the white petals of the bitter orange, is primarily sourced from countries along the Mediterranean coast. The overall visual incorporates elements such as sunlight, citrus blossoms, and bamboo weaving to create a rich Mediterranean ambiance. Through tangible visual expression, it captures the elegance and delicate scent of citrus blossoms.
Rebranding Project
Aquascutum
September, 2020
This project delves into the esteemed British heritage label, Aquascutum, by analysing its brand history, strategies, and challenges. It explores the current market landscape along with emerging customer trends, culminating in the creation of an innovative rebranding strategy for the brand.
︎ Click here to open the PDF file
04
Communication & Promotional Strategy:
BVLGARI: The New Home Collections
December, 2019
The project introduces an innovative, forward-thinking communication strategy for BVLGARI, underpinned by comprehensive secondary and primary research. This robust foundation establishes the rationale, strategy, and recommendations, ensuring a well-supported proposal.
Social Media Cotent Creation
Jil Sander
2025
Social media content creation for Jil Sander's Selfridges account on Xiaohongshu, aimed at promoting Valentine's Day. The campaign features a curated selection of the brand's products as a Valentine's Day gift guide, presented with a magazine-style layout.
Branding & Visual Identity Design
Chenin Online Select Shop
2016
This collection encompasses the visual design, social media materials, peripheral designs, and product photography execution for the self-created brand, Chenin.
Taipei Fashion Week x Vogue FNO
Gift Box Design
Vogue Taiwan
2021
The design of this fashion week's gift box takes inspiration from "air travel." The exterior features a minimalistic depiction of layered clouds, complemented by a slogan in standard typography, "Hello, you will need these cool things." Unboxing reveals a vibrant "Fashion Free Zone," evoking an ethereal journey. Stickers create a "faux travel" luggage seal, complete with show information and a space for writing the recipient's name, enhancing the travel theme.
Illustrator: Daily Art
HYDY x Vogue Picnic
Vacuum Insulated Water Bottle Design
Vogue Taiwan
2023
"If Botticelli were alive today, he’d be working for Vogue." In the 18th and 19th centuries, picnicking became a trend across Europe. This was inspired by the picnic scenes found in paintings by French Impressionist artists like Monet and Seurat. The elements in these paintings have been transformed into fresh and simplistic painted prints. Food writer Laurie Colwin once wrote, "A picnic can be anything.” Whether it's in the Forest of Fontainebleau, a park on a small island, or your own garden, we travel through the different picnic scenes depicted by these artists.
Tea Packaging Design
&
Visual Direction
Guan Yun Aged Tea
2023
This project involved a complete rebranding and packaging design for Taiwan’s aged tea brand, Guan Yun. The gift box is crafted using premium German Matthias paper, featuring the classic colors of tea green and reddish-brown. The paper has a warm, thick, and delicate texture, perfectly complementing the rich and smooth taste of aged tea. On the side of the gift box, auxiliary graphics symbolize Antique, Taste, and Notes from top to bottom. Brand and product information are cleverly arranged in the box's small corners, combined with exquisite embossing, silver, and gold stamping processes. These details reveal the meticulous craftsmanship, mirroring the experience of savoring aged tea, where a simple yet surprising array of flavors gradually unfolds.
Journalistic Writing and Layout Design
When Fashion Meets Craft:
The Journey of Heritage and Craftmanship
December, 2019
In this fashion journalistic writing project, I selected Kinfolk magazine as the inspiration for both the written and visual communication style, combining with my tone and style of the writing and design.
Kinfolk is a lifestyle magazine that includes issues such as fashion, design, interiors, art, culture, and so on. It aims to promote quality of life and even connects a global community of creative professionals.
︎ Click here to open the PDF file
01
My Little Runway: Court
June, 2016
Best Design Award The 6th Intensive Fashion Design Class’ Learned Outcomes Presentation, Shih Chien University Evening Division and Continuing Center
In this collection, I would like to turn ball game into fashion art, and aesthetically keep its characteristic of vitality, unity, and passion. Additionally, trying to make an artfully combination between sport and retro street fashion, I create a mix of the late ‘90s to the early 2000s style trends with sport elements.
The shapes, cotton print, and the way clothes were constructed are all inspired by the sporting goods and the graphic patterns inherent in the athletic field.
02
Fashion Branding: Sea Library
July, 2018
The collection “Sea Library”, is inspired by the French film directed by Luc Besson — Le Grand Bleu. Influenced by the emotional relation between free diving and life in the story, I select nine inspirational sources from the ocean to create clothes with simple silhouettes and distinctive details. Each piece has its own sea-related quote which tells a different idea of life.
Besides using fabrics in dissimilar blue to present the depth and the intensity of the ocean, transparent organza is also added in this collection, showing the style of pure and dreamy under the sea.
